Relationships online are formed by engaging in conversations and interacting. Commenting on another person’s posts or status updates is just as important as posting your own content. Following up and responding to the comments of others gives them attention and recognition, which are important human needs.
Old fashioned push advertising or brochure-like web sites are impotent. Paying (investing) attention to what others are saying (writing) online is the beginning of a real relationship. It is more effective to be interested than to be interesting!
The idea of engagement deserves repeating and emphasizing. It seems obvious, but most people do not practice it enough — including me…
It is my sincere intention to engage in more conversation and interaction in social networks and communities in 2013.