Trading Social Assets What if Social Capital could be evaluated, purchased, and leveraged? “Influencer Marketing” is a hot topic today, but networking (leveraging trust and influence) has been around since tribal chiefs negotiated around campfires. One of the best kept “secrets” among social networks is Empire.Kred . Connect with “Connectors.” The social network “Empire Avenue” was […]
Business or Career Networking is Based on Relationships Trust and Influence My definition of networking is: “leveraging trust and influence.” It takes a long time to make an old friend! Trust and influence are cultivated over time and are based on experience with the friend’s past performance. Sometimes difficult challenges help you find out who your real friends are! […]
For better or for worse, I believe that social media have impacted our world as much as the telephone or the electric light. In particular the ubiquitous phenomenon of “sharing” our lives online must be affecting human relationships in many ways. What are Your Thoughts? Please Comment… (Notice that I use Comment Luv to link […]
With freedom comes geographical mobility. Unfortunately, we often move and often leave friends and business contacts behind — out of sight, out of mind. All too often we waste the precious deposits previously made in “emotional bank accounts.” What a sad loss of valuable social capital! It takes a long time to make an old friend! It is so special to be able to say, “we go waaaay back!”
I hope that new technology and social networking services will help us keep in touch with old friends. However, as with any tools, it is up to the human operator to use them effectively. Another great new channel of communication is Video Conferencing. It helps to include non-verbal communication signals.
I hope that while we are busy “making” money, we will keep the need for money in perspective relative to other needs. Let’s be happy, healthy, and satisfied! Assuming you want to create both wealth and happiness for yourself and those around you, you have two approaches: wait until you’re wealthy to be happy, or become more happy now and thereby create more wealth.
“Social influence” and “social media ROI”. Businesses can no longer ignore social media. Social networking is the “800 pound gorilla” in the room, but there is much debate about whether investment in social media actually brings a profitable return.
The foundation of influence marketing is building relationships with individuals who are in a position to help your brand increase awareness, build reputation, connect with an audience, and make sales. The basis for all of these goals is the development of a relationship with an influencer.
Video Conferencing is the Solution for Communication — Both Verbal and Nonverbal Communication technology has come a long way since the Pony Express and the Telegraph (Western Union : no offense). Telephones and Mobile Phones have added the vocal component and now “Video Conferencing” includes the visual component, which is perhaps the most important part […]
You have heard people say, “It’s who you know, not what you know, that counts.” Of course, what you know does count, too. But I think that what counts the most is how the people you know feel about you! Knowing them is not enough. Do they LIKE you? Do they TRUST you? Do they RESPECT you?
When you need a friend, “social capital” beats all other investments. There is nothing so valuable as a true friend who “has your back” and is there for you in time of need. This level of trust is a sense of confidence that someone will consistently behave in ways that will support our well-being. Good intentions by themselves are insufficient.
Belongingness Hypothesis Image credit to “The Red Boa” blog. The belongingness hypothesis was proposed by Psychologists Baumeister and Leary in 1995, who suggested that human beings have an almost universal need to form and maintain at least some degree of interpersonal relationships with other humans. According to these theorists, belongingness is an innate quality […]
Professor Abraham Maslow noticed that some human needs take precedence over others, but when the more urgent needs are met, a person is motivated by “higher” needs. When we are not starved for food or safety, we tend to seek love and belonging. If we have love and belonging, we seek respect and creativity, etc. Most people in the modern world are motivated by more than hunger or security.
Steve Jobs, Founder of Apple, said, “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”
How to Use Parkinson’s Law to Your Advantage The 30 Day Blogging Challenge has reminded me of Parkinson’s Law, “Work expands to fill the time available for its completion.” I have been extremely busy lately, and yet I really want to blog daily. My “To Do List” runneth over, and I am faced with time […]
Contacts, Connections, Relationships — ROI Is it possible to have too many contacts? Maybe so! I find myself spending a LOT of time adding “friends,” “followers,” and “connections,” and I am proud of the number I have. I assume that there is potential for value from contacts. Maybe they are assets? The problem is that […]
Modern Day “Good Samaritan” My faith in human kindness and compassion was renewed when Hank Zimmerman, Manager of Gates Auto Body in Middleton, volunteered to help a stranded motorist and went the extra mile and then some! Based on his altruism and generosity, I believe he would go way beyond the call of duty […]
One of the fundamental principles of productivity is that in order to get things done, you have to focus. And that necessary focus requires that you eliminate as many distractions as possible — not always an easy task with the Internet, coworkers and busy phones calling to you from every direction. Focus is what makes lasers and hydraulic jacks so powerful. Focus is also the underlying secret of goal direction. Distraction is the enemy of focus. “Multi-Tasking” is an illusion. Yes, turn off everything that has nothing to do with the task you are trying to complete.
“Time Management” Puts Us in Control of Our Life It is not too late for “New Year’s Resolutions”! Today is the FIRST day of the rest of our lives. We all have 24 hours per day. We have free will to choose what to do with those hours. What will you make of your life? […]
When you were a teenager, you may have thought you knew everything. Now that you are older, you probably realize that you didn’t know what you didn’t know then. Now you are older and, hopefully, wiser. We live and learn. I wonder what I still don’t know that I don’t know.
Although technology is central to doing things in the 21st century, the most important things in life are more about being than doing. Who you are and how you feel about that, as well as who you know and how they feel about you, are timeless issues. Although the channels may be different, communication and relationships are still important. Family and networking still provide synergy and leverage. Happiness is still related to values and virtues. “Faith, hope, and Love endure.” Truthfully, I believe I am getting older and wiser.
While attending the Pro Marketing Summit, Buddy Hodges asked Ray Higdon his opinion about old school vs. new school network marketing, online and offline.
Relationships online are formed by engaging in conversations and interacting. Commenting on another person’s posts or status updates is just as important as posting your own content.
Old fashioned push advertising or brochure-like web sites are impotent. Paying (investing) attention to what others are saying (writing) online is the beginning of a relationship. It is more effective to be interested than to be interesting!
Persistence Pays. Winston Churchill gave a famous speech on perseverance to students. He said, “The pessimist sees the problems in every opportunity. Whereas the optimist sees the opportunity in every problem” “Never give in, never give in, never; never; never; never – in nothing, great or small, large or petty – never give in except to […]
80 to 90 % is Just Showing Up Woody Allen has been quoted as saying that 80 to 90 % of success is due to “just showing up.” Apparently this quote is controversial, as I found out when I searched for it. Some people think that “just showing up” is not to be applauded. They […]
Opportunity Cost Choosing one path has kept us from another. The difference is called “Opportunity Cost.” As we reflect on our past, we may say, “Gee, I’m glad I did!” or “Gee, I wish I had…” John Greenleaf Whittier wrote, “For all sad words of tongue and pen, the saddest are those “It might have been”. Choices […]
Information overload and overwhelm are two terms that have become active in my vocabulary in the 21st century. On the web, you can find out more than you ever wanted to know about anything and everything. I feel like I am almost drowning in the quicksand of information overload! The most refreshing advice I have read lately was in an encouraging articlein Harvard Business Review by Michael Schrage, a research fellow at MIT Sloan School’s Center for Digital Business, called, “Tip for Getting More Organized: Don’t.” Michael says, “When it comes to investing time, thought and effort into productively organizing oneself, less is more.” Basically, his advice is to use search instead of filing.
Love is a “many splendorous thing.” Love is best shared live and in person. Non-verbal communication enhances the whole experience. However, there are many situations in which lovers are not in the same location. Modern technology has provided many channels of communication to bridge the gaps. One of the most wonderful new video-conferencing tools is Google Hangout , which allows […]
Interdependence versus Independence Interdependence is a concept that is so important, and so complex, that I have been putting off writing this post for quite awhile, because I wanted to do it justice. Independence, financial and […]
Personal Branding and Google + Circles Personal branding may be even more important on the internet than it is offline. Circles on Google Plus (or Google+), along with SEO and social media profiles, are replacing the old school Rolodex in the internet age. It was always true that people did business with those they knew, […]