Opportunity Cost Choosing one path has kept us from another. The difference is called “Opportunity Cost.” As we reflect on our past, we may say, “Gee, I’m glad I did!” or “Gee, I wish I had…” John Greenleaf Whittier wrote, “For all sad words of tongue and pen, the saddest are those “It might have been”. Choices [...]
Information overload and overwhelm are two terms that have become active in my vocabulary in the 21st century. On the web, you can find out more than you ever wanted to know about anything and everything. I feel like I am almost drowning in the quicksand of information overload! The most refreshing advice I have read lately was in an encouraging articlein Harvard Business Review by Michael Schrage, a research fellow at MIT Sloan School’s Center for Digital Business, called, “Tip for Getting More Organized: Don’t.” Michael says, “When it comes to investing time, thought and effort into productively organizing oneself, less is more.” Basically, his advice is to use search instead of filing.
Interdependence versus Independence Interdependence is a concept that is so important, and so complex, that I have been putting off writing this post for quite awhile, because I wanted to do it justice. Independence, financial and [...]
Personal Branding and Google + Circles Personal branding has become crucial to success in business. Circles on Google Plus, Google+ if you will, along with SEO and social media profiles, are replacing the old school Rolodex in the internet age. Perhaps it was always true that people did business with those they knew, liked and trusted. [...]
Making friends is one of the most valuable activities in life, whether measured by happiness, helpfulness, or financial benefits. Making friends usually begins with finding compatible people. In a previous post I wrote about How To Find Friends. Social networking websites have made it easy to find new friends online. Meetup.com even facilitates finding and meeting [...]
Leadership is about leverage. The leader has a vision and a mission, and he or she leverages the talents, the energy, and the resources of the followers to accomplish that mission. Leadership involves synergy, i.e., the whole is greater than the sum of the parts. The fundamental role of the leader is to serve as [...]
Actually, I believe that what counts most is how people feel about you. Knowing is not enough. Being known is not enough. People don’t care how much you know until they know how much you care. It is not just a matter of who you know. What matters is how many people like and trust [...]
One thing I have noticed and reflected upon over the past few decades is the tremendous impact relationships have had on my life in every way. There is no question about the fact that relationships have practical value beyond their intrinsic emotional satisfaction. At every turning point or tipping point in my life, it was a relationship that made the biggest difference.
“Everyone” says that video is “the future” on the internet. More and more websites and blogs use video. Video email is now a big thing. It seems that most tutorials are in video format. Video conferencing is “in.” Credit for the images above goes to the VideoConferencings blog, which states [...]
Photo credit to toettoet’s photostream Social media marketing is a relatively new and often misunderstood concept. Adding “marketing” to social media need not horrify those of us who value relationships per se. In fact, idealists (like me) may actually welcome this new form of marketing once marketers get used to the idea that relationships come first [...]
“Relationship marketing” is a term often identified with network marketing or “attraction marketing.” However, it seems to me that relationships are at the heart of all kinds of successful marketing in the 21st century. Generation after generation of marketers have learned that Love endures and that good service breeds brand loyalty and referrals. Good customer [...]
Components of multimedia include a broad spectrum of channels and devices. Usage of multimedia spans an even more diverse explosion of applications. As a professional networker, I am most interested in the usage of multimedia for connecting with new friends and nurturing relationships with existing friends and followers. Especially on the internet. The biggest advantage [...]
Whatever you need and don’t have, somebody else does have, whether it be knowledge, resources, ideas, skills, or contacts. Synergy is the main reason for networking. Of course, relationships, which are precious per se, are a very nice by-product of networking and collaboration. In an article on BrightHub.com entitled, “The Benefits and Challenges of Team Collaboration,” Bruce Tyson [...]
Social Networking Social networking has been around for centuries. Synergy and empowering relationships are the essential ingredients of civilization. The internet is an efficient channel of communication for human beings who would like to interact for mutual benefit. I’ve been a fan of social networking for decades, and I was delighted when social media arrived [...]
Attraction has been linked to similarity of attitudes, belief, and interests in university research since the 1960′s. Personally, I invested four years in post-graduate research into interpersonal attraction. The implications for social media are profound, because we open to the public intimate details about our attitudes and interests on our Facebook profiles. A recent article [...]
Relationships are always between human beings, and humans have always been emotional creatures. We make decisions emotionally and then justify them rationally. Whatever the media or communication channels, we, the people, are attracted to those we know, like and trust. Online or offline, we don’t care how much you know — until we know how [...]
One of the best things about true network marketing, online or offline, is the win-win relationships. To quote Zig Zigler, “Help enough other people get what they want, and you will get what you want.” Sales and internet marketing, as opposed to networking, have the potential to be win-lose games. The seller wins, whether or [...]
Alliances, tribes, and virtual teams are popular among internet marketers today. SEO has incentivized reciprocal tribe syndication beyond the normal reasons to cooperate. Personally I have been wrestling with my entrepreneurial tendency to focus on my own creative projects, rather than to contributing a lot of time as a team player. I’m just being honest [...]
Get traffic? The volume of “traffic” flowing through Facebook and Twitter feeds make the Los Angeles freeway system look like a rural country lane. But social media experts continue to advise marketers not to transfer the old freeway billboard advertising technique to social networks like Facebook. Unlike the freeway, the traffic on the new internet superhighway is becoming [...]
The social network online is only part of the real global social network, which includes human society as a whole. The old email chat acronym, IRL (In Real Life), no longer makes sense, if it ever did. Most of what constitutes human life, such as emotions, reasoning, needs, wants, and commerce, exist online and offline, and often overlap both. [...]
Social media allow us to get to know each other before we decide to do business together. This is one of the things I like about network marketing too. We can choose to work with whomever we want. I think that is better than taking a chance on “buying a pig in a poke” from [...]
Sales and network marketing are related but different professions. Of course there are various hybrids and blends. But for this discussion let’s distinguish between these fields based on their fundamentals. Either profession can be practiced online or offline. I love the internet and the technological leverage. It reminds me of the leverage of networking, which [...]
Business networking is about leveraging trust and influence and multiplying your sphere of influence by the influence of others. Attraction is a kind of influence. “Personal Branding,” perhaps synonymous with reputation, may help with attraction and personal direct sales. Sales and marketing have their place in free enterprise, but I like networking much better because of [...]
Branding is usually associated with commercial brands for products or services. But personal branding, whether online or offline, is a matter of reputation. As you interact with others, they may come to know, like, and trust you. They are open to buying what you have to offer. They may even believe in the value you [...]
To “brand,” or not to brand; that is the question. With internet branding comes extra burdens and risks which may be unnecessary to achieve your goals. In fact, making yourself “the issue” may even be counter-productive. I know, I know; branding is “in.” Internet marketers, in this decade, love the idea of becoming famous in [...]
