Trading Social Assets What if Social Capital could be evaluated, purchased, and leveraged? “Influencer Marketing” is a hot topic today, but networking (leveraging trust and influence) has been around since tribal chiefs negotiated around campfires. One of the best kept “secrets” among social networks is Empire.Kred . Connect with “Connectors.” The social network “Empire Avenue” was […]
Photo credit to toettoet’s photostream Social media marketing is a relatively new and often misunderstood concept. Adding “marketing” to social media need not horrify those of us who value relationships per se. In fact, idealists (like me) may actually welcome this new form of marketing once marketers get used to the idea that relationships come first […]