Leadership

Influence Marketing and Social Media ROI

Posted by on April 7, 2013 at 2:46 pm

“Social influence” and “social media ROI”. Businesses can no longer ignore social media. Social networking is the “800 pound gorilla” in the room, but there is much debate about whether investment in social media actually brings a profitable return.

The foundation of influence marketing is building relationships with individuals who are in a position to help your brand increase awareness, build reputation, connect with an audience, and make sales. The basis for all of these goals is the development of a relationship with an influencer.

Video Conferencing Tips for Verbal and Nonverbal Communication

Posted by on April 6, 2013 at 12:20 pm

Video Conferencing is the Solution for Communication — Both Verbal and Nonverbal Communication technology has come a long way since the Pony Express and the Telegraph (Western Union : no offense). Telephones and Mobile Phones have added the vocal component and now “Video Conferencing” includes the visual component, which is perhaps the most important part […]

Social Capital, Trust and Influence

Posted by on April 5, 2013 at 3:55 pm

You have heard people say, “It’s who you know, not what you know, that counts.” Of course, what you know does count, too. But I think that what counts the most is how the people you know feel about you! Knowing them is not enough. Do they LIKE you? Do they TRUST you? Do they RESPECT you?

When you need a friend, “social capital” beats all other investments. There is nothing so valuable as a true friend who “has your back” and is there for you in time of need. This level of trust is a sense of confidence that someone will consistently behave in ways that will support our well-being. Good intentions by themselves are insufficient.

Maslow’s Hierarchy of Human Needs

Posted by on April 3, 2013 at 3:33 pm

Professor Abraham Maslow noticed that some human needs take precedence over others, but when the more urgent needs are met, a person is motivated by “higher” needs. When we are not starved for food or safety, we tend to seek love and belonging. If we have love and belonging, we seek respect and creativity, etc. Most people in the modern world are motivated by more than hunger or security.

Steve Jobs, Founder of Apple, said, “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”

Use Parkinson’s Law for Productivity

Posted by on April 2, 2013 at 4:59 pm

How to Use Parkinson’s Law to Your Advantage The 30 Day Blogging Challenge has reminded me of Parkinson’s Law, “Work expands to fill the time available for its completion.”  I have been extremely busy lately, and yet I really want to blog daily.  My “To Do List” runneth over, and I am faced with time […]

Important vs. Urgent

Posted by on April 1, 2013 at 2:42 pm

What is Really Important? “First Things First” One of the most valuable books I have ever read is Stephen Covey’s First Things First.  I try to remember and remind myself frequently of the profound concepts in that book, which is a follow-up to Covey’s famous game changer, Seven Habits of Highly Effective People. Important vs. […]

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