Tag Archive
We Are All Branding, All The Time!
Branding is usually associated with commercial brands for products or services. But personal branding, whether online or offline, is a matter of reputation. As you interact with others, they may come to know, like, and trust you. They are open to buying what you have to offer. They may even believe in the value you [...]
Facebook Fans “Like” But Not Asking for Spam
Social media has powerful potential for viral exposure. But studies have shown that more than two-thirds of Facebook users say that “Liking” a “Fan Page” does not mean permission to send me advertising messages. Marketers need to understand that the vast majority of “Fans” click that they “Like” a page as a message to their friends, [...]
Building Trust with Social Media
Trust is a key component in business (and personal) decisions. Greg Ferenstein wrote an interesting post on the Mashable blog about trust in social media, in which he quoted Professor Judith Olson, who has studied the essentials of building trust in digital communication. One of her most important findings is that “responsiveness is key” in building [...]
Social Media Campaign
Social media campaigns need to be different from advertising campaigns which push products. Unfortunately the more you try to sell, the less you sell. The situation is analogous to the rest of life, where focusing on contribution leads to more success than chasing personal gain. Modern consumers are wary of pitches and commercials. People love [...]
It’s Who You Know AND … That Counts
Conversations about networking and business relationships often evoke the aphorism, “It’s not what you know that counts; it’s who you know.” I believe that both factors are obviously important, but the often overlooked fact is that what is even more important is how they feel about you.! The factors that really count include: what you know, [...]
Relationship Leverage
Leverage is the key to major success in any endeavor. There are many kinds of leverage. Leveraging “social capital” is my favorite! When you leverage relationships, we call it ”networking.” You are actually leveraging trust and influence, as well as knowledge, resources, and contacts. It is similar to leveraging financial capital — like you do [...]
Networking is More than Contact “Management”
My definition of networking is: ”leveraging trust and influence.” It takes a long time to make an old friend! Trust and influence are cultivated over time and are based on experience with the friend’s past performance. Sometimes difficult challenges help you find out who your real friends are! If all we did at a live [...]
Social Capital
Some people say, “It’s who you know, not what you know, that counts.” Of course, what you know does count, too. But I think that what counts the most is how those people that you know feel about you! The following is an excerpt from a guest article written by Gregory Schnese, the Web Producer [...]
