Trading Social Assets What if Social Capital could be evaluated, purchased, and leveraged? “Influencer Marketing” is a hot topic today, but networking (leveraging trust and influence) has been around since tribal chiefs negotiated around campfires. One of the best kept “secrets” among social networks is Empire.Kred . Connect with “Connectors.” The social network “Empire Avenue” was […]
Relationships online are formed by engaging in conversations and interacting. Commenting on another person’s posts or status updates is just as important as posting your own content.
Old fashioned push advertising or brochure-like web sites are impotent. Paying (investing) attention to what others are saying (writing) online is the beginning of a relationship. It is more effective to be interested than to be interesting!
Multimedia Usage and Non-Verbal Communication Components of multimedia include a broad spectrum of channels and devices. Usage of multimedia spans an even more diverse explosion of applications. As a professional networker, I am most interested in the usage of multimedia for connecting with new friends and nurturing relationships with existing friends and followers. Especially on […]