Tag Archive
How to Get in Circles on Google Plus
Personal Branding and Google + Circles Personal branding has become crucial to success in business. Circles on Google Plus, Google+ if you will, along with SEO and social media profiles, are replacing the old school Rolodex in the internet age. Perhaps it was always true that people did business with those they knew, liked and trusted. [...]
Leadership by Cheer Leading
Leadership is about leverage. The leader has a vision and a mission, and he or she leverages the talents, the energy, and the resources of the followers to accomplish that mission. Leadership involves synergy, i.e., the whole is greater than the sum of the parts. The fundamental role of the leader is to serve as [...]
Is it What You Know, or Who You Know that Counts?
Actually, I believe that what counts most is how people feel about you. Knowing is not enough. Being known is not enough. People don’t care how much you know until they know how much you care. It is not just a matter of who you know. What matters is how many people like and trust [...]
Video vs. Text on Social Media
“Everyone” says that video is “the future” on the internet. More and more websites and blogs use video. Video email is now a big thing. It seems that most tutorials are in video format. Video conferencing is “in.” Credit for the images above goes to the VideoConferencings blog, which states [...]
Social Relationships are Based on Emotion
Relationships are always between human beings, and humans have always been emotional creatures. We make decisions emotionally and then justify them rationally. Whatever the media or communication channels, we, the people, are attracted to those we know, like and trust. Online or offline, we don’t care how much you know — until we know how [...]
Leads or Leaders? Your Choice!
Sales and network marketing are related but different professions. Of course there are various hybrids and blends. But for this discussion let’s distinguish between these fields based on their fundamentals. Either profession can be practiced online or offline. I love the internet and the technological leverage. It reminds me of the leverage of networking, which [...]
Attraction, Branding, Networking; Confused?
Business networking is about leveraging trust and influence and multiplying your sphere of influence by the influence of others. Attraction is a kind of influence. “Personal Branding,” perhaps synonymous with reputation, may help with attraction and personal direct sales. Sales and marketing have their place in free enterprise, but I like networking much better because of [...]
We Are All Branding, All The Time!
Branding is usually associated with commercial brands for products or services. But personal branding, whether online or offline, is a matter of reputation. As you interact with others, they may come to know, like, and trust you. They are open to buying what you have to offer. They may even believe in the value you [...]
3 Reasons NOT to Brand Yourself
To “brand,” or not to brand; that is the question. With internet branding comes extra burdens and risks which may be unnecessary to achieve your goals. In fact, making yourself “the issue” may even be counter-productive. I know, I know; branding is “in.” Internet marketers, in this decade, love the idea of becoming famous in [...]
It’s Who You Know AND … That Counts
Conversations about networking and business relationships often evoke the aphorism, “It’s not what you know that counts; it’s who you know.” I believe that both factors are obviously important, but the often overlooked fact is that what is even more important is how they feel about you.! The factors that really count include: what you know, [...]
Relationship Empowerment
Relationships with leaders who are “centers of influence,” can empower us to take social networking to a higher level. It’s wise to reach out to our heroes and ask to become their friend. Let’s not be shy when we have the opportunity to connect with those who have blazed the trail we want to follow. [...]
Relationship Leverage
Leverage is the key to major success in any endeavor. There are many kinds of leverage. Leveraging “social capital” is my favorite! When you leverage relationships, we call it ”networking.” You are actually leveraging trust and influence, as well as knowledge, resources, and contacts. It is similar to leveraging financial capital — like you do [...]
