Tag Archive

Influence Marketing and Social Media ROI

Published on April 7, 2013 By Buddy Hodges

“Social influence” and “social media ROI”. Businesses can no longer ignore social media. Social networking is the “800 pound gorilla” in the room, but there is much debate about whether investment in social media actually brings a profitable return.

The foundation of influence marketing is building relationships with individuals who are in a position to help your brand increase awareness, build reputation, connect with an audience, and make sales. The basis for all of these goals is the development of a relationship with an influencer.

How to Get in Circles on Google Plus

Published on August 6, 2011 By Buddy Hodges

Personal Branding and Google + Circles Personal branding may be even more important on the internet than it is offline.  Circles on Google Plus (or Google+), along with SEO and social media profiles, are replacing the old school Rolodex in the internet age.  It was always true that people did business with those they knew, […]

The “New” Marketing: Relationships Rule!

Published on February 20, 2011 By Buddy Hodges

“Relationship Marketing” “Relationship marketing” is a term often identified with network marketing or “attraction marketing.” However, it seems to me that relationships are at the heart of all kinds of successful marketing in the 21st century. Generation after generation of marketers have learned that Love endures and that good service breeds brand loyalty and referrals. […]

Attraction Branding and Perceived Similarity

Published on November 21, 2010 By Buddy Hodges

Interpersonal Attraction   Attraction has been linked to similarity of attitudes, belief, and interests in university research since the 1960’s. Personally, I invested four years in post-graduate research into interpersonal attraction. The implications for social media are profound, because we open to the public intimate details about our attitudes and interests on our Facebook profiles. […]

Attraction, Branding, Networking; Confused?

Published on September 18, 2010 By Buddy Hodges

  Leveraging Trust and Influence Business networking is about leveraging trust and influence and multiplying your sphere of influence by the influence of others. Attraction is a kind of influence. “Personal Branding,” perhaps synonymous with reputation,  may help with attraction and personal direct sales. Sales and marketing have their place in free enterprise, but network marketing […]

We Are All Branding, All The Time!

Published on September 10, 2010 By Buddy Hodges

Branding is usually associated with commercial brands for products or services. But personal branding, whether online or offline, is a matter of reputation. As you interact with others, they may come to know, like, and trust you. They are open to buying what you have to offer. They may even believe in the value you […]

3 Reasons NOT to Brand Yourself

Published on September 2, 2010 By Buddy Hodges

To “brand,” or not to brand; that is the question. With internet branding comes extra burdens and risks which may be unnecessary to achieve your goals. In fact, making yourself “the issue” may even be counter-productive. I know, I know; branding is “in.” Internet marketers, in this decade, love the idea of becoming famous in […]

Related Posts Plugin for WordPress, Blogger...