Personal Alliances

Social Media Campaign

Posted by on July 19, 2010 at 8:01 pm

Social media campaigns need to be different from advertising campaigns which push products. Unfortunately the more you try to sell, the less you sell. The situation is analogous to the rest of life, where focusing on contribution leads to more success than chasing personal gain. Modern consumers are wary of pitches and commercials. People love […]

Build Relationships by Being a Connector

Posted by on July 17, 2010 at 7:19 pm

Building relationships with social media is very similar to the way relationships have always been built. Humans haven’t changed very much in two decades of internet (or even in thousands of years). I suspect that that the “secret” exposed below would have applied equally well to cave dwellers or stone age tribes. ¬†Although we have […]

Are “Friends” or “Followers” Really Listening?

Posted by on July 11, 2010 at 11:53 pm

I’m not sure about SEO, but when relationships are the goal, I believe that we need to slow down and invest more attention. Remember the Facebook motto, “Changing the world — one Friend at a time!” When I think of listening, I think of lyrics from some of my favorite songs: “Slow down, you move too fast,” “People talking without listening”…

Business on Twitter; Don’t Try It

Posted by on July 10, 2010 at 6:28 pm

If deals ARE, indeed, made on the golf course, it is probably on the 19th hole ūüėČ ¬†Pitching your business at a Rotary or Kiwanis meeting is clearly frowned upon, although your fraternity brother might be the first person you think of when you need his professional services. ¬†Even at a Chamber of Commerce “After […]

It’s Who You Know AND … That Counts

Posted by on July 8, 2010 at 9:34 pm

Conversations about networking and business relationships often evoke the aphorism, “It’s not what you know that counts; it’s who you know.” I believe that both factors are obviously important, but the often overlooked fact is that what is¬†even more important is how they feel about you.! The factors that really count include: what you know, […]

Quantity vs Quality in Social Media Relationships

Posted by on July 4, 2010 at 4:04 pm

Quantity or Quality of Social Media Connections? Social media culture seems to place an overwhelming¬†emphasis on quantity of “friends,” “followers,” and “Fans.” Yet most social networkers claim that their goal is relationships. “Dunbar’s number” (approximately 150) is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships, according […]

True Friends Help Each Other

Posted by on June 25, 2010 at 10:11 pm

Friendship in real life is a never ending circle of love and mutual support. Friends want to help each other without keeping score. They just care and want to help. Reciprocity comes naturally and without obligation. When I think of all the many things that friends have done for me and that I have done […]

Relationship Overload

Posted by on June 24, 2010 at 12:55 pm

Real relationships are precious treasures, but those of us who spend a lot of time “networking” tend to accumulate a backlog of contacts that may seem overwhelming. Personally, I enjoy meeting new people more than I enjoy following up. From a relationship building point of view that seems backwards. I have to remind myself that nurturing special relationships is like cultivating a garden. Flowers will bloom after a season of watering and fertilizing.

Relationship Empowerment

Posted by on June 21, 2010 at 4:17 pm

Relationships with leaders who are “centers of influence,” can empower us to take social networking to a higher level. It’s wise to reach out to our heroes and ask to become their friend. Let’s not be shy when we have the opportunity to connect with those who have blazed the trail we want to follow. […]

Relationships in Camelot

Posted by on June 20, 2010 at 12:11 pm

Relationships come in many varieties. All are important. Camelot, the movie or the play, dramatically demonstrates the dominant role that relationships play in life. The drama revolves around conflicts between marital loyalty,¬†Platonic friendship (King Arthur and Sir Lancelot),¬†military alliances (the “Round Table”), ¬†sexual desire and romantic love (Lancelot and Queen¬†Guinevere). The dream of the great […]

Interdependent Relationships

Posted by on June 17, 2010 at 8:14 pm

Relationship interdependence is about making connections and becoming allies or forming partnerships with other human beings. Relationships are inherently interdependent. Of course, they have value, per se, in the emotional realm. Above all, friendship is good for its own sake! But relationships also involve being there for each other in times of need. An indication […]

Social Media Deposits in Emotional Bank Account

Posted by on June 16, 2010 at 9:17 pm

  Relationship cultivation is like growing a rose garden. And I did “promise you a rose garden!” The relationship must be nurtured or else it will whither. Note the fact that it is no accident that the strength of a friendship or family relationship may increase or decrease over time. It is very sad when […]

Relationship Leverage

Posted by on June 10, 2010 at 11:56 pm

Leverage is the key to major success in any endeavor. There are many kinds of leverage. Leveraging “social capital” is my favorite! When you leverage relationships, we call it ¬†“networking.” You are actually leveraging trust and influence, as well as knowledge, resources, and contacts. It is similar to leveraging financial capital — like you do […]

Belonging in Social Media Groups

Posted by on June 8, 2010 at 7:35 pm

“Belonging” is one of the more basic needs in Mazlow’s Hierarchy of human needs, where it comes just above health and safety. Fulfillment of the need for belonging can be satisfied by social media groups and online tribes, such as “the Unified Tribe.” ¬†People are basically social beings! Of course, membership in groups and tribes […]

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