Business or Career Networking is Based on Relationships Trust and Influence My definition of networking is: “leveraging trust and influence.” It takes a long time to make an old friend! Trust and influence are cultivated over time and are based on experience with the friend’s past performance. Sometimes difficult challenges help you find out who your real friends are! […]
With freedom comes geographical mobility. Unfortunately, we often move and often leave friends and business contacts behind — out of sight, out of mind. All too often we waste the precious deposits previously made in “emotional bank accounts.” What a sad loss of valuable social capital! It takes a long time to make an old friend! It is so special to be able to say, “we go waaaay back!”
I hope that new technology and social networking services will help us keep in touch with old friends. However, as with any tools, it is up to the human operator to use them effectively. Another great new channel of communication is Video Conferencing. It helps to include non-verbal communication signals.
“Social influence” and “social media ROI”. Businesses can no longer ignore social media. Social networking is the “800 pound gorilla” in the room, but there is much debate about whether investment in social media actually brings a profitable return.
The foundation of influence marketing is building relationships with individuals who are in a position to help your brand increase awareness, build reputation, connect with an audience, and make sales. The basis for all of these goals is the development of a relationship with an influencer.
Belongingness Hypothesis Image credit to “The Red Boa” blog. The belongingness hypothesis was proposed by Psychologists Baumeister and Leary in 1995, who suggested that human beings have an almost universal need to form and maintain at least some degree of interpersonal relationships with other humans. According to these theorists, belongingness is an innate quality […]
Modern Day “Good Samaritan” My faith in human kindness and compassion was renewed when Hank Zimmerman, Manager of Gates Auto Body in Middleton, volunteered to help a stranded motorist and went the extra mile and then some! Based on his altruism and generosity, I believe he would go way beyond the call of duty […]
Online and Offline Relationships — It Goes Both Ways “Online Building Offline Relationships” is the title of a post by George Couros in his blog, “The Principal of Change.” George is an innovative school Principal who writes about fostering effective relationships. I couldn’t agree more with what Principal Couros wrote: If I know anything, whether it […]
When you were a teenager, you may have thought you knew everything. Now that you are older, you probably realize that you didn’t know what you didn’t know then. Now you are older and, hopefully, wiser. We live and learn. I wonder what I still don’t know that I don’t know.
Although technology is central to doing things in the 21st century, the most important things in life are more about being than doing. Who you are and how you feel about that, as well as who you know and how they feel about you, are timeless issues. Although the channels may be different, communication and relationships are still important. Family and networking still provide synergy and leverage. Happiness is still related to values and virtues. “Faith, hope, and Love endure.” Truthfully, I believe I am getting older and wiser.
Persistence Pays. Winston Churchill gave a famous speech on perseverance to students. He said, “The pessimist sees the problems in every opportunity. Whereas the optimist sees the opportunity in every problem” “Never give in, never give in, never; never; never; never – in nothing, great or small, large or petty – never give in except to […]
Opportunity Cost Choosing one path has kept us from another. The difference is called “Opportunity Cost.” As we reflect on our past, we may say, “Gee, I’m glad I did!” or “Gee, I wish I had…” John Greenleaf Whittier wrote, “For all sad words of tongue and pen, the saddest are those “It might have been”. Choices […]
Interdependence versus Independence Interdependence is a concept that is so important, and so complex, that I have been putting off writing this post for quite awhile, because I wanted to do it justice. Independence, financial and […]
Personal Branding and Google + Circles Personal branding may be even more important on the internet than it is offline. Circles on Google Plus (or Google+), along with SEO and social media profiles, are replacing the old school Rolodex in the internet age. It was always true that people did business with those they knew, […]
Making friends is one of the most valuable activities in life, whether measured by happiness, helpfulness, or financial benefits. Making friends usually begins with finding compatible people. In a previous post I wrote about How To Find Friends. Social networking websites have made it easy to find new friends online, but winning their loyal friendship is an art.
One thing I have noticed and reflected upon over the past few decades is the tremendous impact relationships have had on my life in every way. There is no question about the fact that relationships have practical value beyond their intrinsic emotional satisfaction. At every turning point or tipping point in my life, it was a relationship that made the biggest difference.
Social Media makes it amazingly practical to form new relationships anywhere in the world. They make it convenient to communicate globally, instantly, virtually for free. This is truly revolutionary!
The vastly increased pool of potential friends made accessible by social media allows us to sort and find relationships that are a better fit than we could find from a much smaller set determined by geographical proximity. Now our exciting challenge is to nurture and cultivate deep relationships with “the vital few among the trivial many,” as in “Pareto’s Law.”
Business Networking Whatever you need and don’t have, somebody else does have, whether it be knowledge, resources, ideas, skills, or contacts. Synergy is the main reason for networking. Of course, relationships, which are precious per se, are a very nice by-product of networking and collaboration. In an article on BrightHub.com entitled, “The Benefits and Challenges of Team Collaboration,” […]
Social Networking Social networking has been around for centuries. Synergy and empowering relationships are the essential ingredients of civilization. The internet is an efficient channel of communication for human beings who would like to interact for mutual benefit. I’ve been a fan of social networking for decades, and I was delighted when social media arrived […]
Interdependent Relationships Relationships have values which are often greater than material possessions. Love, of course, is “the greatest of these” few things which endure. I hope we all remember how precious Love is, per se, aside from any practical fringe benefits. But I also want to point out the motivational power and the synergistic leverage […]
Alliances, tribes, and virtual teams are popular among internet marketers today. SEO has incentivized reciprocal tribe syndication beyond the normal reasons to cooperate. Personally I have been wrestling with my entrepreneurial tendency to focus on my own creative projects, rather than to contributing a lot of time as a team player. I’m just being honest […]
The social network online is only part of the real global social network, which includes human society as a whole. The old email chat acronym, IRL (In Real Life), no longer makes sense, if it ever did. Most of what constitutes human life, such as emotions, reasoning, needs, wants, and commerce, exist online and offline, and often overlap both. […]
Social media allow us to get to know each other before we decide to do business together. This is one of the things I like about network marketing too. We can choose to work with whomever we want. I think that is better than taking a chance on “buying a pig in a poke” from […]
Leveraging Trust and Influence Business networking is about leveraging trust and influence and multiplying your sphere of influence by the influence of others. Attraction is a kind of influence. “Personal Branding,” perhaps synonymous with reputation, may help with attraction and personal direct sales. Sales and marketing have their place in free enterprise, but network marketing […]
Branding is usually associated with commercial brands for products or services. But personal branding, whether online or offline, is a matter of reputation. As you interact with others, they may come to know, like, and trust you. They are open to buying what you have to offer. They may even believe in the value you […]
To “brand,” or not to brand; that is the question. With internet branding comes extra burdens and risks which may be unnecessary to achieve your goals. In fact, making yourself “the issue” may even be counter-productive. I know, I know; branding is “in.” Internet marketers, in this decade, love the idea of becoming famous in […]
Begin with the end in mind. As a leadership consultant I have always asked “WHY” before “WHAT.” Intention helps focus efforts in the direction of desired results. Craig Galati wrote about social media strategy in the Las Vegas Sun: Social media is important, but it must fit into a marketing strategy. Social media is a […]
Whether online or offline, nurturing a relationship is like growing a rose garden. It takes patience and persistent attention. Following up is like fertilizing and watering your relationship roses; it must be done consistently to keep them alive and flourishing. But not all follow up is created equal. Just as some gardeners grow prettier roses than others, […]