Business Relationships

How to Build Relationships on Social Media

Posted by on August 3, 2010 at 3:36 pm

The foundation of any lasting relationship is a positive value exchange. In personal relationships the value is often intangible. It may be a subtle deposit in what Stephen Covey calls the “emotional bank account.” Making such deposits spontaneously and without calculation is most effective. In fact being relatively unconscious of the value exchange may be […]

Sincerity, Similarity and Attraction

Posted by on July 31, 2010 at 3:17 pm

Authenticity On Social Networks A psychological study revealed that out of 400 adjectives that describe personality characteristics, the #1 most attractive was sincere, and the #400 (most unattractive) was phony. People like authenticity. Philosopher James Allen, in his Essay on the Eight Pillars of Prosperity, wrote, “Attractiveness, like genius, is lost by being coveted, and possessed by […]

Relationships or Business, Caring is King

Posted by on July 29, 2010 at 10:45 pm

In blogging and social media marketing we often read that “content is King.” The “King” in networking is caring! Top Leaders in network marketing all concur that “People don’t care how much you know until they know how much you care.” Computer geeks are always looking for “the killer app”, i.e., the “next big thing” […]

Relationships Depend on Follow-up!

Posted by on July 27, 2010 at 3:18 pm

Whether online or offline, nurturing a relationship is like growing a rose garden. It takes patience and persistent attention. Following up is like fertilizing and watering your relationship roses; it must be done consistently to keep them alive and flourishing. But not all follow up is created equal. Just as some gardeners grow prettier roses than others, […]

Social Media Campaign

Posted by on July 19, 2010 at 8:01 pm

Social media campaigns need to be different from advertising campaigns which push products. Unfortunately the more you try to sell, the less you sell. The situation is analogous to the rest of life, where focusing on contribution leads to more success than chasing personal gain. Modern consumers are wary of pitches and commercials. People love […]

Build Relationships by Being a Connector

Posted by on July 17, 2010 at 7:19 pm

Building relationships with social media is very similar to the way relationships have always been built. Humans haven’t changed very much in two decades of internet (or even in thousands of years). I suspect that that the “secret” exposed below would have applied equally well to cave dwellers or stone age tribes.  Although we have […]

Internet Relationships or Illusions?

Posted by on July 13, 2010 at 1:54 pm

What kind of relationships do you really have with Facebook Friends and Twitter followers? How does a virtual relationship differ from an offline relationship? We may get some clues from an article Mayhill Fowler wrote in the Hoffington Post, entitled Taking the Me from Social Media, quoted below:

But the heady sensation of connectedness induced by social media whisks the user quickly past contemplation of the sands upon which these Internet relationships are built.

Are “Friends” or “Followers” Really Listening?

Posted by on July 11, 2010 at 11:53 pm

I’m not sure about SEO, but when relationships are the goal, I believe that we need to slow down and invest more attention. Remember the Facebook motto, “Changing the world — one Friend at a time!” When I think of listening, I think of lyrics from some of my favorite songs: “Slow down, you move too fast,” “People talking without listening”…

Business on Twitter; Don’t Try It

Posted by on July 10, 2010 at 6:28 pm

If deals ARE, indeed, made on the golf course, it is probably on the 19th hole 😉  Pitching your business at a Rotary or Kiwanis meeting is clearly frowned upon, although your fraternity brother might be the first person you think of when you need his professional services.  Even at a Chamber of Commerce “After […]

It’s Who You Know AND … That Counts

Posted by on July 8, 2010 at 9:34 pm

Conversations about networking and business relationships often evoke the aphorism, “It’s not what you know that counts; it’s who you know.” I believe that both factors are obviously important, but the often overlooked fact is that what is even more important is how they feel about you.! The factors that really count include: what you know, […]

Social Media Relationships Revolutionize Advertising

Posted by on July 7, 2010 at 11:16 pm

Traditionally advertising has been pushed to consumers. In contrast, social media have given control to consumers. Hank Wasiak, in an article on, pointed out: Marketing has traditionally focused on the four “Ps”: Product, Price, Place and Promotion. Social media has morphed into the fifth, and possibly most important “P”: People. A people strategy is at the […]

Relationships Matter

Posted by on July 7, 2010 at 12:10 pm

“it’s a pretty good bet that we really are here to make friends,” according to Peter Bregman,  CEO of Bregman Partners, Inc., a global management consulting firm. An excerpt from his article, Why Friends Matter at Work and in Life, in the Harvard Business Review is quoted below: To be a good friend, you have to give […]

Quantity vs Quality in Social Media Relationships

Posted by on July 4, 2010 at 4:04 pm

Quantity or Quality of Social Media Connections? Social media culture seems to place an overwhelming emphasis on quantity of “friends,” “followers,” and “Fans.” Yet most social networkers claim that their goal is relationships. “Dunbar’s number” (approximately 150) is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships, according […]

Listening on Social Media

Posted by on July 1, 2010 at 11:35 pm

In an article for, Professor Ivan Misner, the founder of Business Networking International (BNI), and author of Networking Like a Pro: Turning Contacts into Connections, wrote: The only way you’ll benefit from social media is to build relationships with your online friends through engaging in the conversations you start. Otherwise, you’ll quickly earn a reputation […]

Relationship, Collaboration, or Noise

Posted by on June 29, 2010 at 12:00 am

Daniel Ben-Horin, CEO of TechSoup Global, wrote a guest post on about “Collaboration, Innovation and Noise,” in which he said: No one is forced to follow anyone or friend anyone. Think of the numbers in context. What does it mean to have 200,000 Twitter followers? Are they the kind of followers who follow a thousand […]

True Friends Help Each Other

Posted by on June 25, 2010 at 10:11 pm

Friendship in real life is a never ending circle of love and mutual support. Friends want to help each other without keeping score. They just care and want to help. Reciprocity comes naturally and without obligation. When I think of all the many things that friends have done for me and that I have done […]

Relationship Overload

Posted by on June 24, 2010 at 12:55 pm

Real relationships are precious treasures, but those of us who spend a lot of time “networking” tend to accumulate a backlog of contacts that may seem overwhelming. Personally, I enjoy meeting new people more than I enjoy following up. From a relationship building point of view that seems backwards. I have to remind myself that nurturing special relationships is like cultivating a garden. Flowers will bloom after a season of watering and fertilizing.

Relationships at a Distance

Posted by on June 23, 2010 at 10:04 am

I love my son Art, and I’m very proud of him. Honestly, I wish our relationship were much closer. My challenge is that he lives at a distance of literally thousands of miles, and I find it difficult to keep in touch. It is my fault. I am shy about expressing my feelings. I have […]

Relationship Empowerment

Posted by on June 21, 2010 at 4:17 pm

Relationships with leaders who are “centers of influence,” can empower us to take social networking to a higher level. It’s wise to reach out to our heroes and ask to become their friend. Let’s not be shy when we have the opportunity to connect with those who have blazed the trail we want to follow. […]

Social Media and Magnetic Attraction

Posted by on June 15, 2010 at 9:39 pm

Magnetic Personality   Attractive personality characteristics, like charm and charisma, normally radiate naturally from the authentic heart of a person. Although charm and charisma are powerful leadership qualities, attempting to display them deliberately is risky. Appearing phony or self-conscious would be counter-productive for a wannabe leader. Sincerity is just as powerful and attractive as charisma. […]

Non-Verbal Communication in Social Media

Posted by on June 14, 2010 at 2:24 pm

Non-Verbal Communication  93% / 7% Social Psychologists generally subscribe to the theory that “93% of interpersonal communication is non-verbal, and only 7 % is content.” Geoff Snyder’s leadership blog describes the components well: Almost every facet of our personality is revealed through our appearance, our body language, our gestures, our facials expressions, our overall demeanor, and our posture […]

Relationship Leverage

Posted by on June 10, 2010 at 11:56 pm

Leverage is the key to major success in any endeavor. There are many kinds of leverage. Leveraging “social capital” is my favorite! When you leverage relationships, we call it  “networking.” You are actually leveraging trust and influence, as well as knowledge, resources, and contacts. It is similar to leveraging financial capital — like you do […]

Relationships are Back in Business

Posted by on June 9, 2010 at 11:28 am

Social Media provide new, and perhaps more efficient, tools for communication, but let’s not forget what they’re for! Social media is bringing relationships back to business. An interesting article in Search Engine Guide reminds me of the movie, Back to the Future. In her post, “How Social Media (Didn’t) Change Business,” Jennifer Laycock points out […]

Networking is More than Contact “Management”

Posted by on June 5, 2010 at 5:01 am

My definition of networking is:  “leveraging trust and influence.” It takes a long time to make an old friend! Trust and influence are cultivated over time and are based on experience with the friend’s past performance. Sometimes difficult challenges help you find out who your real friends are! If all we did at a live […]

Social Capital

Posted by on June 5, 2010 at 2:14 am

Some people say, “It’s who you know, not what you know, that counts.” Of course, what you know does count, too.  But I think that what counts the most is how those people that you know feel about you! The following is an excerpt from a guest article written by Gregory Schnese, the Web Producer […]

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