Social Networking Online and Offline

Social Networking

Social networking has been around for centuries.  Synergy and empowering relationships are the essential ingredients of civilization. The internet is an efficient channel of communication for human beings who would like to interact for mutual benefit.

I’ve been a fan of social networking for decades, and I was delighted when social media arrived in the 90’s. I am excited to be at the intersection where “Old School” meets “NuSkule” networking in the 21st century.

The Human Element

Modern channels of communication allow us to leverage global resources more efficiently than ever before. But let us not forget that the “human element” is still the most powerful component of the equation. Wisdom acquired from experience,  combined with innovative technology, is an awesome combination!

The Cuban Missile Crisis was an example of human communication triumphing over the incredibly destructive power of technology.  If cooler heads had not prevailed, the Third World War could have destroyed civilization. Science and technology have served mankind since the discovery of fire. But human beings are still in control.

Networking Relationships

Social media are, by definition, social, and should not be dominated by software robots. Networking is still about relationships and leveraging trust and personal influence. In the words of Tim Sanders, Chief Solutions Officer at Yahoo,Love is The Killer App.

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