Social media allow us to get to know each other before we decide to do business together. This is one of the things I like about network marketing too. We can choose to work with whomever we want. I think that is better than taking a chance on “buying a pig in a poke” from leads, like blind dates. Choosing your network marketing team is like choosing a baseball team.
“Partnering” for blog syndication or for network marketing is less risky than partnering in traditional business, but it still involves mutual commitments, expectations, and interdependencies. Even with the leverage of internet tools our time and energy is limited, so it is wise to consider the 80/20 Rule and be somewhat discriminating in choosing partners.
In the Negotiating Space blog, Dr. Karrass wrote:
Outside associates and partners are powerful assets to have. You will have partners in your field, or in allied fields. You may partner with companies that are located in or that service your area. You may choose partners who have specialized knowledge you don’t have.
Being able to rely on your associates and partners is essential and you will want to make sure you don’t have conflicts of interest. Use good judgment and keep ethical considerations in mind when choosing your partners, so you may fully leverage your association with them.