Branding is usually associated with commercial brands for products or services. But personal branding, whether online or offline, is a matter of reputation. As you interact with others, they may come to know, like, and trust you. They are open to buying what you have to offer. They may even believe in the value you have to offer their friends. They may refer you or recommend you to their friends.
Social media and other internet tools are simply new channels of communication to accomplish what we have always enjoyed: friends, followers, and centers of influence. Networking is about leveraging trust and influence. People don’t like to be sold, but they like to buy–from those they know, like, and trust. The concept of “six degrees of separation” from anyone else on earth (leveraged connections) is enhanced by the global exposure of the internet, but the old adage, “Any friend of yours is a friend of mine,” still applies.