Social media has powerful potential for viral exposure. But studies have shown that more than two-thirds of Facebook users say that “Liking” a “Fan Page” does not mean permission to send me advertising messages. Marketers need to understand that the vast majority of “Fans” click that they “Like” a page as a message to their friends, NOT a message to the marketers.
This is “good news/ bad news” for marketers. Businesses that understand this can take advantage of the passive referral advertising without annoying their “Fans.” People love to buy, and they like to share their discoveries with friends. People trust their friends recommendations. However, they do not like to be sold to.