It’s Who You Know AND … That Counts

Conversations about networking and business relationships often evoke the aphorism, “It’s not what you know that counts; it’s who you know.” I believe that both factors are obviously important, but the often overlooked fact is that what isĀ even more important is how they feel about you.!

The factors that really count include: what you know, who you know, what they know, who they know, what they know about you, and especially how they feel about you. Networking derives its power from leveraging trust and influence.

Networking is much more than exchanging contact information! Otherwise, we might as well use the Yellow Pages, which has the advantage of an index…

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