Ralph Waldo Emerson said, “Your actions speak so loudly, I can’t hear what you say.” Now that millions of people want to communicate on the internet, what kind of actions are going to be “speaking” for us?
Probably the most important action is to reply and respond when someone contacts you, e.g., by Facebook message or comments on your blog or your “wall.” It is the virtual equivalent of “investing attention” or recognition. You show respect and interest in them, and you continue the virtual conversation.
You also gain favor by commenting on their walls, or by linking to their blogs.
By keeping “in touch” online you communicate your interest in the other person. The point here is that is not so much the words you write that count as much as it is the fact that you cared enough about the other person to communicate. We don’t really communicate with “walls” or blogs, we actually communicate with people! People want to know that they’re important to you.